Thursday's announcement of the name and Web site of the new women's soccer league set to debut in 2009 means only one thing to the people running the New Jersey franchise. It's go time. "We can finally go out and hit the market," said Thomas Hofstetter, CEO and president of Sky Blue Soccer. "It's been pretty quiet last few months. There has been a lot of work behind the scenes, but now we have a face and a logo." [+]